The brand is co-owned by award winning directors Ian McFarland and Mike Pecci, two creatives from completely different disciplines who share a common love for beautiful imagery and captivating stories.  McFarland is well known for his work as a film and music video director.  Born from a background as a musician and editor, Ian brings a particular understanding of structure and pacing to his fascination with human stories.  Pecci has made a name for himself as an acclaimed photographer and narrative film director.  His obsession with image design and composition, coupled with a constant desire to refresh the creative process, has explored some of the most hidden aspects of human nature.

Collectively, the two have created award winning documentaries and short films that have screened in film festivals and have been picked up for major distribution worldwide.  They have produced and directed music videos for multiple Grammy Nominated International acts and their work was voted in the Top 25 Hard Rock music videos of 2006, 2008, 2009 and 2010 on MTV.  Most recently  the music video website Video Static ranked McFarland and Pecci’s video for As I Lay Dying as one of the top twenty videos of 2011, alongside The Foo Fighters and Beyoncé. They have directed national campaigns and developed corporate projects for companies such as The Boston Celtics, Merrill Lynch,, Lifestyles Condoms, Titleist, Pfizer, Fidelity, and The Boston Phoenix.

Together their goal is to produce unforgettable images and content that will leave an impression on the mind of the audience long after they view them.














Associate Producer





Mailing Address: 119 Braintree St., Suite 212 Boston, Ma 02134


  • The Boston Celtics
  • Lucy Woman's Clothing
  • Curensee Trading
  • Planted Seeds Productions
  • Merrill Lynch
  • Archetype Management
  • Hot Topic Stores
  • Oxidizer Music
  • Roadrunner Records
  • Sumerian Records
  • Candlelight Records
  • The Farrelly Brothers
  • TJ Maxx
  • Marshalls
  • PBS/WGBH Boston
  • The Boston Red Sox
  • DIG Magazine
  • National Fire Protection Agency


  • Allen & Garritson Agency
  • NESN
  • Hill Holiday Advertising
  • Masachusetts College of Pharmacy and Health Sciences
  • Arnold Worldwide
  • Titleist Golf Company
  • Tufts University
  • Redtree Productions
  • Jack Morton
  • Acushnet Company
  • Raskey Baerlein
  • Grossman Marketing
  • Choppahead Kustom Cycles
  • Suicide Girls
  • Truth
  • Harvard University


  • Atlantic Records
  • Epitaph Records
  • Hellcat Records
  • Metal Blade Records
  • Nuclear Blast Records
  • Ryko Disk Records
  • Century Media Records
  • Prosthetic Records
  • Road Runner Records
  • Sailor’s Grave Records
  • Tyburn Records
  • Thorp Records
  • Triple Crown Records
  • I Scream Records
  • BYO Records
  • Life Force Records
  • The Boston Phoenix
  • Sapient Nitro



Rungs in a Ladder

• Premiered on VICE and was then licensed for by VICE for an extended period of time

• Skillet Film Fest 2013 (Official Selection)

• Artfeilds Film Fest 2013 (Official Selection)

The Outlaw

• 2012 Vimeo Staff Pick

• Premiered on VICE

• Skillet Film Fest 2013 (Official Selection)

• Artfeilds Film Fest 2013 (Official Selection)

Controlled By Rhythm

• Boston Underground Film Festival (Official Selection) 2013

Boxed Lynch

 • 2011 Premiered on

 • 2011 Featured on

Push: Madison vs. Madison

• Cinedocs  (Official Selection) 2012

• The Independent Film Festival Of Boston (Official Selection) 2012




Calling My Children

• Broadcast premiere on PBS 2012

• World Fest (Silver Remi Award) 2010

• VisionFest 10 (First Prize Short Documentary) 2010

• Accolade Film Awards (Award of Excellence) 2010

• Sacramento International Film Festival (Official Selection) 2010

• San Diego Black Film Festival (Official Selection) 2010

• Pan African Film Festival (Official Selection) 2010

• Woodshole Film Festival (Emerging Filmmaker & Best Short Documentary) 2010

• Newburyport Film Festival Film Festival (Best Short) 2010

• Black Maria (Second Prize Documentary)2010 

• African World Documentary Film Festival (Official Selection) 

• New Hampshire Film Festival (Official Selection) 2010

• Social Independent Film Festival (Honorable Mention) 2010

• New Jersey Film Festival (Honorable Mention) 2010

• Oaxaca Film Festival (Official Selection) 2010

• Bermuda International Film Festival (Official Selection) 2010 

• Athens International Film Festival (Best Documentary Short) 2009

• Cine (Golden Eagle Award) 2009

• Roxbury Film Festival (Best Documentary Short) 2009

• Gold Lion Film Festival (Official Selection) 2009

• Gold Lion Film Festival (Official Selection) 2009

Starvin with Louis

• Boston Phoenix Best of 2009 

• Absolute Vodka's ABSOLUTE PODCAST 2009 

• Wired Magazine Podcast to Watch 

Rooters The Birth Of Red Sox Nation

• Emmy Nomination 2008

• Award For Baseball Excellence- Baseball Hall of Fame Film Festival (Winner) 2007

• The Woods Hole Film Festival (Official Selection) 2008

Chip On My Shoulder: The Cautionary Tale of Slapshot

 Bradford UK International Film Festival (Official Selection) 2010

• The Independent Film Festival Of Boston (Official Selection) 2009

• Salt Lake City Film Festival (Official Selection) 2009

Play In The Gray

• Rhode Island International Film Festival (Official Selection) 2010

• Atlanta Film Festival (Official Selection) 2010

• Birmingham Shout Film Festival (Official Selection) 2010

• Cambodia Queer Film Festival (Official Selection) 2010

• Heart Of England Film Festival (Official Selection) 2010

• Seattle True Independent Film Festival (Official Selection) 2010

• Austin Gay & Lesbian Film Festival (Official Selection) 2010

• Indie Spirit Film Festival (Official Selection) 2010

• Seattle True Film Festival (Official Selection) 2010

Meshuggah “Alive”

• Hit #8 Billboard Charts (March 2010)



Cold Hard Cash

• Hollywood Film Festival(Official Selection) 2007


• Rome International Film Festival(Best Experimental Film) 2007

The Subway Stalker

• Tromadance Film Festival(Best Experimental Film) 2006



Killswitch Engage "In Due Time"

The song for this video was nominated for a 2014 Grammy 

CZARFACE "Air' Em Out"  - "One of the top 10 videos of 2013"

As I Lay Dying “Anodyne Sea”

Video Static  - "One of the top twenty videos of 2011"

Fear Factory “Fear Campaign”

MTV2 Headbanger’s Ball End of The Year Countdown (Winner) 2010 – #3

Meshuggah “Bleed”

MTV2 Staff Choice Award Best of Headbanger’s Ball Best Of (Winner) 2008 – #5

Agnostic Front “Addiction”

MTV2 Headbanger’s Ball End of The Year Countdown (Official Selection) 2008

Agnostic Front “For My Family”

MTV2 Headbanger’s Ball End of The Year Countdown (Official Selection) 2008

All That Remains “The Deepest Grey

MTV2 Headbanger’s Ball End of The Year Countdown (Official Selection) 2004

Diecast “Nothing I Could Say”

MTV2 Headbanger’s Ball End of The Year Countdown (Official Selection) 2007

Best Use of Creativity – No Exit Film Festival (Winner) 2007

The Flux iPod Film Festival (Official Selection) 2007

Action Cut Short Film Competition (Finalist) 2007