From Video Static:

To every rap fan who dreams of living the gangster life: It’s probably much more like what you see in this gritty, violent and insane 7L & Esoteric video than the flossy depiction usually found in music videos. It’s a similar vibe to photographer Ross McDonnell’s Joyrider series — which apparently inspired the visuals here — but with a twist that has the Boston rapper Esoteric abducted by a Russian crew that’s not afraid to get as depraved as they wanna be.