"Both Ian and I agreed on one thing right from the start, no stock footage! It’s cliché. With my photography background, and our relationship with photographer Heather McGrath, I proposed that we take all original photos, and instead of shooting big, we should break down each issue addressed in the song down to one object that would be shot on a stark color. We spent a lot of time researching symbols and objects that would best represent each lyric or idea… The best part of working with Fear Factory is that they wanted to look original, fresh, and new. They said that they were willing to put themselves out there to make this thing that much better. We decided that we wanted to use vibrant primary colors—yellow, blue, and red—and that the video be lit with strong and revealing light." – Pecci — Revolver Magazine
Read the entire interview here.