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THE WEDDING

Directed by McFarland & Pecci | Written by Rick Frisiello | Produced by Woven | Edited by Ian McFarland
This short film was designed to assign value to moments and remind the viewer in a very immersive and vivid way that photographs and video capture an ephemeral glimmer in time and personal history that is otherwise forever lost.  We illustrate the idea that photos are not just images, but they are records of unique, often complex circumstances, experiences and emotions - and this is why they are priceless.



Boston Celtics "Green runs deep"

2014 - 2015 National Commercials

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Directed  by: McFarland & Pecci

Producer: Jim Buckey  | Agency: A & G | DP: Anthony Jarvis | Editor: Joel Walker / Peel & Eat

The concept is to showcase this year’s Celtics team in a new and exciting way, connecting the
team with the people of Boston. The idea is to introduce the players as a united force rather than
individual personalities.

Ball & Buck

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Directed by: Mike Pecci | Written by: Richard Tseng | Produced by: McFarland & Pecci

“In the Hunt” plays with expectations, showing how a real man who exemplifies the Ball & Buck lifestyle out in the field might find himself hunted elsewhere.  Starring Jesse Leach, lead singer of American metalcore band Killswitch Engage, and Maxim model/designer Minji Cho. It was inspired in part by William Claxton’s iconic photograph of Steve McQueen eating, and in part by hunting poetry. “It’s kind of a hunted-becomes-hunter tale,” says writer Rich Tseng. “A man who’s comfortable in his style and who he is exudes that everywhere, even with something as mundane as eating.” For Pecci, “looking good is about throwing quality clothes together simply, and just filling your closet with stuff that can be just tossed on with no effort.”

AQUENT

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Directed by: McFarland & Pecci

60 Sec Commercial

UNREAL

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Directed by: McFarland & Pecci

30 Sec Commercial

Shot on iPhone 4s and sometimes directed remotely via Face Time, this national campaign tells the real stories/ kids' experiences with counterfeit products. 

CARE.COM

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Directed by: McFarland & Pecci

60 Sec Commercial

Care.com "Thank You" Campaign.

Watch the 30 second versions 01 | 02 

 

 The Boston Public Health Commission

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Directed by: Ian McFarland

30 Sec Commercial

B1 Example Campaign

 

MERRILL LYNCH

Directed by: Ian McFarland

15 Sec Commercial

Merrill Lynch "Merrill Edge" Campaign.

Watch the other versions 01 | 02 

TalentBurst Promotional Video 

Produced by: McFarland & Pecci

Directed by: Ian McFarland

MCPHS University Worcester Promo 

This is the  first of seven videos we created  for MCPHS that  serve as a glimpse into the campus and what the university has to offer potential students.

Watch the other sections:  01 | 02 | 03 | 04 | 05 | 06

 

ROCKLAND TRUST

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Directed by: Ian McFarland

30 Sec Commercial

Rockland Trust Bank "Freeness" Campaign

Watch the other spot: 01 

 

FIDELITY

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Produced by: McFarland & Pecci

Directed by: Ian McFarland

Web Video

Day in the life of an Intern at Fidelity Investments Asset Management Division, Ryan Sepassi.